On January 30, 2023, the Commonwealth Government of Australia released its new National Cultural Policy. It has been 10 years since the previous National Cultural Policy was released, so it is big news! Particularly noteworthy is the degree to with First Nations art is front and center of the Government’s policy. So, it was a huge honor to find special mention of MAḎAYIN in the new policy document under the heading: Engaging international audiences and building export markets:
Australia’s cultural and creative sector helps to explain who we are and what we value and stand for, in all our variety and complexity, as a nation. It is often through our art and media that we ask the important questions of ourselves. Australia’s self‑expression internationally has grown in confidence over time and there is an opportunity to engage international audiences even more.
CASE STUDY: Showcasing First Nations Cultures to the World
Maḏayin: Eight Decades of Aboriginal Australian Bark Painting (or Waltjaṉ ga Waltjaṉbuy Yolŋuwu Miny’tji Yirrkalawuy, which translates literally as ‘many monsoonal rains of Yolŋu bark painting from Yirrkala’) chronicles the rise of a globally significant art movement from the perspective of the Yolŋu people. The exhibition was created through a unique six-year collaboration between the Kluge-Ruhe Aboriginal Art Collection of the University of Virginia and First Nations knowledge holders from the Buku Larrŋgay Mulka Centre in Yirrkala, Northeast Arnhem Land. Partly funded by the Australian Government, the exhibition is touring the United States from 2022 to 2024.
For millennia, the Yolŋu people have painted sacred clan designs on their bodies and ceremonial objects. Yolŋu people describe these works as maḏayin: both sacred and beautiful. With the arrival of Europeans, the medium of painting on eucalyptus bark became an important medium to express the power and beauty of their culture. With ninety works spanning eight decades, this exhibition provides a rare opportunity for audiences in the US to experience one of the world’s oldest and richest artistic traditions.
Maḏayin began in October 2015 when leader Djambawa Marawili AM visited the Kluge-Ruhe as a resident artist and was surprised to find works of his uncles, father and grandparents, as well as his own pieces held in collections: ‘It’s really important to show those old paintings and to recognise that we Yolŋu have enduring patterns that connect us to our Country. I’m really proud to make the connection to America. The art went first – all those old paintings in the gallery. What follows is reconciliation – and passing the knowledge to America through our art. Because art is really important to us. It represents our soul and our mind.’
The exhibition features works from the Kluge-Ruhe collection as well as the University of Melbourne, the Art Gallery of New South Wales and the Museum and Art Gallery of the Northern Territory. In addition, thirty-three new works were specially commissioned. The works are accompanied by an extensive media component, including archival recordings, video and photographs.
Cultural tourism, education and Australia’s migrant and multicultural diaspora communities are also effective foundations for building understanding and strengthening networks with overseas communities and shaping global perceptions of Australia. Cultural tourism is increasingly important for Australia’s regions and First Nations communities. Celebrating and preserving First Nations cultures presents opportunities for higher value-added tourism, skills development and job creation. Between 2013 and 2017 there was a forty-one per cent increase in international tourists engaging with First Nations arts and culture (Australia Council for the Arts 2018). Greater synergies between the visitor economy and the arts and cultural sector will drive exports, grow and diversify our tourism offering, and increase international and domestic visitation.
Cultural diplomacy can lead to increased access to international markets and growth in Australia’s cultural exports, including through exhibiting, touring, participation in international fora, and cultural exchange opportunities, particularly for First Nations peoples. In the context of post‑pandemic recovery, there is a need for the sector to adapt to remain competitive.